Co-founder and former CEO of Vetta, Thiago Maia, takes on a prominent leadership role at SMS Group

Former CEO of Vetta and co-founder of the company, Thiago Maia, is taking a new step in his career by assuming a leadership position at SMS Group. Thiago's appointment as the Executive Vice President of the Excellence Center in SMS Digital is further evidence of his talent and vision in the field of technology.


Founding the company in 2001 alongside Ricardo Giacomin, and with a remarkable trajectory at Vetta, Thiago Maia played a pivotal role in the company's growth and success, contributing significantly to its development and recognition in the industry. His passion for innovation and his leadership skills have made him a highly influential figure in the technological landscape of the Brazilian market and, more recently, following the company's acquisition by SMS Group in 2020, also on the international stage. At SMS Group, Thiago Maia will lead the Excellence Center in SMS Digital, a strategic position that will allow him to apply his unique experience and deep knowledge to further drive digital transformation worldwide.


Thiago is a veteran in data-driven models for process optimization and planning focused on the metals industry, and that's why he has achieved this international prominence within the SMS Group in such a short time. Regarding the role of digitization in the transformation of green metals, Thiago states that "digitization can make everything a little better. So whenever we, at the SMS Group, create a new technology, a new piece of equipment to do something, if we place digitization at the top of this process, we can make it even better. And in most industrial operations, in metals, and particularly in steel, or basically in all types of metal operations, everything is very interdependent. So, if you change something here, you'll have an effect there. The only way to really improve everything is to have a holistic view, and that's almost impossible to do manually, but that's precisely the role of digitization, which we see happening more and more. Many of the technologies we're developing help our customers decarbonize. And that, of course, is good for them because it saves costs, and it's excellent for the environment and the society around them."


With Thiago Maia's appointment to this important position at SMS Group, Vetta continues to be a source of talent and expertise, now reflected in its co-founders who are making impressive strides on both the national and international stages. The role of CEO at Vetta will be taken over by the other co-founder of the company and former CTO, Ricardo Giacomin, who will continue to lead the company with dedication and a visionary outlook.


This evolution demonstrates Vetta's lasting impact on the business and technological landscape, both nationally and internationally. Vetta reaffirms its commitment to global transformation and the promotion of energy sustainability, ensuring a promising future for generations to come.

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