Vetta Hosts the 3rd Sales Workshop with a Focus on Strategies and Responsibilities

The event brought together sales professionals from Vetta, Paul Wurth, and SMS Brasil to define integrated sales strategies for the three companies within the SMS group

September 01, 2023

In the constant pursuit of improvement, Vetta, in partnership with Paul Wurth and SMS Brasil, conducted the 3rd day of the Sales Workshop. The event took place at Vetta's headquarters in Belo Horizonte on August 28, bringing together sales teams from the three companies. The objective was to empower them to be aligned and capable of presenting all products and services available in each company, demonstrating in an integrated manner all the solutions offered by the SMS group to clients. The event concluded a series of three meetings dedicated to exploring concepts of sales strategies, planning, and responsibilities.

At the opening of the workshop, the CEOs of each of the companies, Paulo Pinheiro (Paul Wurth Brasil), Marcellus Piedade (SMS Brasil), and Ricardo Giacomin (Vetta), presented their perspectives on the market each company operates in and how one company's solution complements the other, offering valuable insights into the offering of our integrated solutions. Subsequently, a thorough evaluation of the results obtained in the previous workshops was conducted, highlighting the achievements.

Continuing the event's program, Vetta's CEO, Ricardo Giacomin, introduced the company, providing a comprehensive overview of the organization, highlighting some of the company's history, as well as its mission, values, and journey. Ricardo explained that Vetta became part of the SMS group in 2020 and that "SMS group's interest in Vetta initially arose due to the technologies related to energy management and sustainability that we were developing and already applying to clients in the metallurgy sector. When SMS saw the company's structure, understanding that we have a team specifically working on energy issues, but also a large team working on digital solutions for the industry, focusing on mining and steelmaking, there was interest in our two lines of operations. Within the group's organization, Vetta fits into the Center of Excellence (CoE) for digitization, currently led by Executive Vice President Thiago Maia, who is one of Vetta's founders and still a partner in the company, and who recently assumed a global position in the Group. We also cover, in our operations, the areas of electrical and automation, which are also available in the SMS and Paul Wurth portfolios.ยดยด

The Sales Workshop proved to be a moment of intense learning and fruitful collaboration among the teams of the three companies. Vetta thanks all participants for their commitment and enriching contributions.


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